Evalu8PRO Event Performance Management System

Evalu8 was created by the Event Marketing Institute as a tool for event professionals to use to document the performance of their events across a range of different metrics.

The Event Marketing Institute is a think tank, educator, and global professional resource dedicated to the advancement and development of best practices, business intelligence, tools and training for individuals and companies using live marketing as a strategic marketing initiative. EMI serves as a catalyst for innovative thinking in event marketing strategies, tactics and measurement.

The mission of the Event Marketing Institute (EMI) is to be a global authority on the role of live events in business marketing. Through comprehensive education, research, and analysis related to emerging trends and insights into event marketing strategy, EMI helps members overcome the challenges posed by today's fragmented media environment and utilize live marketing to drive accountable and profitable business results. Click here for EMI Membership options

Red 7 Media publishes business magazines and produces executive conferences and trade shows in the event and media industries. Among the company's market-leading brands are (in the event industry) Event Marketer, Event Design, Best Events, and EXPO magazines, as well as the Event Marketing Summit, Best Event Expos and Event Design Summit conferences. In addition, the company runs the Event Marketing Institute and the Exhibit Designers & Producers Association. In the media industry, the company's leading brands are FOLIO Magazine and Audience Development, as well as the FOLIO Show, Folio Growth Summit, and the Audience Development Show. The company has also launched the FOLIO Media Management Institute, a membership-based resource for business intelligence for media executives.

The privately-held company, founded in 2002, is headquartered in Norwalk , CT , and was named by INC Magazine as the fastest-growing periodicals company in the U.S. in 2007 and 2008.